New at Target: OUI by French Bull

This brand may not be that new to Target, but it's new to me. Over the weekend I noticed this colorful endcap in the bedding aisle by the brand OUI by French Bull.  With their fun patterns and bright pops of color, this line couldn't help but make me smile (as the pillow instructed me to!). I could not find any information on Target.com about the brand, and curiously enough, none of the bedding I saw is sold online - only Home/Kitchen/Electronic Accessories. But from the packaging, I gleaned this:

"French Bull was founded by designer and pop culture enthusiast Jackie Shapiro. We began our company with melamine tabletop and entertainment products for the home. The brand is dedicated to individualism, excitement and pop. We make the ordinary extraordinary.

OUI by French Bull captures the essence of French Bull for all to love. Our passions have become as limitless as the spectrum of color from which French Bull draws its distinct look."