Yoobi is a dynamic school supply brand that helps students in need. It offers a colorful collection of notebooks, jumbo highlighters, ballpoint pens, pretzel erasers and more with a “One for You, One for Me” brand promise. Similar to how the FEED USA collab worked, for every Yoobi item you buy, Yoobi and Target will donate a Yoobi product to a school in need. The goal is to impact more than 30,000 classrooms and 750,000 kids nationwide by 2015. Find Yoobi online at Target.com and in stores starting this week.