Monday, June 2, 2014

Altuzarra talks about his Target collab... recently talked to Joseph Altuzarra about his upcoming collab with Target. Asked why he signed on with the Bullseye, Altuzarra replied “It just felt like the right moment,” adding “I’m so focused on building the Altuzarra universe in the luxury market, but the opportunity to bring my world to a larger audience is really exciting.” 

Don’t expect the forthcoming capsule to be a compilation of his greatest-hits, though—Altuzarra thinks that would be downright rude. “I didn’t want this collection to just feel like a rehash of things that we’ve done before. That wouldn’t be fair to the Target customer—almost like I didn’t put any effort into it. And it wouldn’t be fair to the Altuzarra customer who might want to buy something new and interesting that we’re not doing for our own line.” Inspired by a world traveler jetting off to far-flung destinations like Paris, Morocco, Tokyo, and Mongolia, the range will include tailored peplum jackets, pencil skirts, and trenchcoats, all with special details, like embroidery. “I didn’t want to assume that because we were doing a collection with Target that it suddenly had to be a much less interesting product. The collection has to stand on its own, and it is details, volume, and tailoring that make a piece feel rich and special.” The fabrics will also lend a luxury feel to the lineup, with satin georgette, Swiss dot, slinky jersey, faux fur and leather, jacquard, velveteen, and stretch twill used throughout.

And although the collection is being produced largely in China, this is not a concern for Altuzarra. “Target contacted us because of what our brand stands for, and they were very encouraging about having us really develop a collection that was respectful of what the Altuzarra brand means,” said the designer. “Now, that doesn’t mean that we didn’t think about who the Target customer is and what she’s looking for, but it was really about bringing that customer into our world. There’s an appreciation for overall good product no matter what market you’re shopping in, and Target and I were on the same page about wanting to produce perfect, uncompromised garments.”

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