Saturday, February 15, 2014

New at Target: Ambar

Earlier this week Target released Ámbar, a new line of women’s clothing geared toward the Latina shopper. The collection will be available online and in 50 select stores around the country.
“With the rate the Hispanic population is growing, it is critical for us to offer a relevant assortment at a great value,” said Target’s segmentation merchant Jenny Panske.

So what exactly is "Latina fashion"? And how much does that differ from the way non-Latinas dress? That’s still not totally clear. According to A Bullseye View“While we think the new line will appeal to just about anyone with a flair for style, Ámbar was designed specifically with the Latina fashionista in mind,” After viewing the collection online, that seems to translate into bold colors, bright florals, trendy black and white prints, and colorblocking. 

1 comment:

floating thru fields said...

You found it! Awesome :)
I always forget about the bullseye blog. That's interesting that it's specifically geared toward Latinos
I think the bright spring colors will probably appeal to everyone with it's similar styling to Xhilaration and Mossimo.....we'll see