This new brand at Target slipped by me, probably because I'm not the right demographic for it (as it seems aimed at teens). But Target is hyping the entire "Madlove" collection of shoes and filpflops on sale this week in their Weekly Ad, so I decided to check it out. The Madlove Brand shop on Target.com can be found here, and in addition to shoes, it also includes accessories (which mainly consists of bags and backpacks). I tried to find more information about this brand online, but I can't figure out whether this is the same "Madlove" clothing line from Australia (with Target just licensing the name) or not. There was a reference (with the same logo) for Madlove on Zappos.com, but that was almost a year ago, and since then, the line seems to have disappeared from their site. Madlove seems like a mashup between OP and Reef, with a definite surfer vibe to it.