Tuesday, February 15, 2011

Target features retro cereal boxes from General Mills

Just as they did last year around this time, General Mills is rolling out cereal boxes featuring retro package designs and cartoons for a limited time exclusively at Target.

The five boxes that will be featured now through March are Cheerios, 1956 (shown); Trix, 1968; Honey Nut Cheerios, 1984; Cinnamon Toast Crunch, 1984; and Lucky Charms, 1989.

“Retro is so in right now—whether it’s clothing, cars, games or packaging,” said Lindsay Backer, General Mills associate marketing manager, in a statement. “We've seen great success with this promotion the last few years and continue to build on that with the packaging and promotions offering families fun and memorable breakfast experiences that evoke childhood memories.”

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