Alexander McQueen for Target

More details on the upcoming Alexander McQueen collection for Target have emerged via this story published by WWD. The most revealing bit is that when it was first suggested to McQueen that he work with Target, the designer said he was initially ambivalent. “I’ve never understood Target,” he said. But the idea of spreading his name appealed to the designer. “Apart from the East and West Coasts, my company doesn’t have any visibility in the U.S.,” he said. “I always liked the idea of people in the Midwest wearing my clothes. The idea of this upstart from London going where people haven’t heard of me, I think that was interesting to me. I think it’s quite adventurous of Target.”