Thursday, November 6, 2008

Alexander McQueen for Target

It looks like the rumors are true: Alexander McQueen WILL be collaborating with Target. According to, the line will launch in March. However, it will NOT be part of the Go International umbrella. Instead, Target is launching a new fashion initiative called “Designer Collaborations”. As reported by WWD:
"The program will bring the styles of well-established designers to the mass merchant at typical Target prices. Alexander McQueen is the first on deck and will design a version of his McQ collection called McQ Alexander McQueen for Target. The collection will have rock 'n' roll influences and edgy details such as studs and tattoo-print fabrics.”
Designer Collaborations is a separate program from Target's Go International program, which focuses on young or emerging designers. Target states that additional Designer Collaborations will be announced in the future. Alexander McQueen’s collection will be available at Target from March 1st through April 11th 2009.

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