Thursday, April 30, 2009

Ashley Paige swimwear silently debuts at Target

As reported last December, Ashley Paige is designing a swimwear line exclusively for Target. Funny thing is, the line has seemingly already launched, with little (or no) fanfare... much like the recent Miss Trish sandal line. The line is called Bikini Love, and I happened upon it by accident yesterday at the Target store near my work. And the really funny thing is: it was already marked down to 50% off!

Now mind you, all they had in this particular store was this one style in navy blue (shown) -- so perhaps a Target employee mistakenly thought it was all they had left and put it on clearance? I'm not sure, but you can check out the rest of the Bikini Love line here on And true to predictions, all the styles look like they're teeny-weeny!


Shelley said...

It sucks that they are all so tiny. What about a cute one piece!

Target-Addict said...

I hear ya, Shelley. It's too bad Target didn't collaborate with Elizabeth Hurley instead. Sure, she, too, offers bikinis, but she also has cute one-piece and tankini styles (check out the 'special offers' section of the site) as well as caftans and cute dresses to wear as beach cover-ups: