Shean Ferrell set out to develop a kid-friendly hygiene product to pitch to Target stores. Inspired by a mix of musical greeting cards, Disney songs and chats with parents of young children, Ferrell found just the product he was looking for: singing soap. And Target liked his tune.
Ferrell’s firm began selling its Soap Tunes product at Target stores nationwide last month. The hand soap plays a short song when a child presses down the pump. The tunes are meant to be educational, teaching kids the alphabet and counting skills. The soap also comes in kid-friendly scents like bubble gum, watermelon and berry.
The idea behind Soap Tunes is to help parents find a fun way to prod their children into scrubbing up, said Ferrell. “We wanted to come up with something innovative that encourages kids to wash their hands,” he said. The soap targets children up to 10 years old and retails for $4.99, about one dollar more than non-singing soap.