Target has unveiled a new line of certified natural and organic skin care products developed exclusively for multicultural skin types. SheaMoisture is a distinctive array of bath, body and skin care products developed to address diverse skin care needs.
"SheaMoisture is more than a new line of body and beauty items," said Greg Cunningham, Target Corporation's Director of Multicultural Marketing. "All of our SheaMoisture products utilize high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs."
SheaMoisture ingredients are derived from African and Asian remedies and include aloe vera, to soothe and soften skin; jojoba oil, a fast-absorbing skin hydrator; vitamin A, to help sun-damaged skin and prevent premature wrinkles; and vitamin E, a powerful, natural antioxidant, which helps improve circulation and diminishes skin irritations.
The SheaMoisture line was developed in partnership with Sundial Brands, the privately owned African American skin care company that also developed and distributes the popular Nubian Heritage line.