Playing music in stores is a departure for Target, as the retailer historically subscribed to the thought that music would distract customers from shopping. But The Minneapolis Business Journal reports that Target has been testing music in about 65 stores and plans to expand that system to 115 more stores this year.
A spokesperson tells the Business Journal that by the end of the year 180 stores will be not-quite-blasting playlists of music that is “upbeat, positive and has playful personality.” The music is likely intended to provide customers another unique in-store shopping experience they can’t find at other retailers, analysts say.
But I SAY - as do many others, per Consumerist's online poll (shown here) - keep Target quiet! I enjoy the silence, and find piped-in music annoying.