Monday, May 16, 2011
Is Calypso St. Barth struggling to sell?
On my last couple of trips to Target (at 2 different locations - one near my home, the other near my work) I noticed something interesting. The Calypso St. Barth collection didn't seem to be moving. Sure, a few choice items (like the silver pouf) have sold out both in stores and online, but some items that at first flew off the shelves (like the elephant teapot and some of the tote bags) have been restocked. In fact, as racks start to thin out, it looks like Target replenishes them regularly with additional inventory. Which got me thinking: is the Calypso line not selling as well as Target had planned? It seemed like the Liberty of London line last year at this time sold out like hotcakes - especially the housewares. Calypso's housewares, on the other hand - especially the plastic tumblers, printed plates, and scented candles - seem in full supply two weeks after launch. And don't even get me started on the sleepwear & intimates; they haven't budged at all. Perhaps Target overestimated the public's zeal for island-inspired goods?