Target is planning to go shopping in the toy aisle soon. The Minneapolis-based retail giant said it intends to shop at competitors’ stores for toys this season in order to make sure its prices on “most-wanted items” are competitive. The company said it offers popular toys for $10 or less and said it will offer the “best prices” on “most-wanted items” this season. Mark Schindele, Target’s senior vice president, merchandising, said in a statement, “This is a challenging time for our guests and we know that they are looking for ways to save money.”
The move comes on the heels of an announcement by rival Wal-Mart Stores Inc. that it would slash prices on 10 popular toys to $10 each, including certain Barbie dolls, a Play-Doh ice cream shop and some Hot Wheels toys.
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