Wednesday, January 27, 2016

Target Launches New Swimwear Brands...

With the East Coast still digging out from Superstorm Jonas and the West Coast battling El Nino, the last thing on your mind right now is probably swimsuit shopping... although escaping to a warm, sunny beach sounds mighty good right about now. And Target is tempting you to plan a beach getaway with the debut of a whole slew of new swimwear brands and reboots of old favorites. Here's a quick rundown:

Tori Praver Seafoam: this brand first debuted at Target last spring and returns this year to select Target stores and with even more of the designer’s signature flirty details, ruching technique and light-hearted prints for all-new tops, bottoms, one-pieces and beachwear essentials. (24.99 to $59.99)

Vanilla Beach: already a Target mainstay, Vanilla Beach delivers an effortless, cool line of swimwear, cover-ups and beach accessories for the fashion-conscious, modern young woman, exclusively on ($19.99 to $44.99)

Shade and Shore: this collection offers an assortment of vacation-ready one-pieces and two-pieces in a luxurious jersey fabric that is so soft, it feels like second skin. ($24.99 to $44.99)

MAR by ViX: launching on Feb. 1, MAR by ViX combines the boldness of Brazil with the coastal allure of California. Signature prints and gold hardware make an appearance in the bikinis, one-pieces and cover-ups. ($27.99 to $54.99)

Vitamin A® Soleil: this brand - already a staple with celebs like Gwyneth Paltrow and Jessica Alba - arrives on Feb. 1 with effortless looks and precise fits that are flattering for every shape. (29.99 - $59.99)

Cleobella Turquoise: also new to this spring, this brand was born and curated in the warm seaside town of Sunset Beach, Calif. and brings a globally inspired aesthetic and modern bohemian flair. (24.99 to $54.99)

Miracle Brands™: in late spring 2016, Miracle Brands™ will launch two new collections, Dreamsuit® by Miracle Brands™ and Beach Betty™ by Miracle Brands™, available exclusively on Both feature new fabric technology engineered to help shape and smooth a woman’s figure without sacrificing comfort. ($32.99 to $69.99)

1 comment:

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