Wednesday, January 20, 2016

New at Target: Marlowe, Mayfair Soap Foundry and You Are Amazing

Yesterday I told you about Raw Sugar, and today Target announced three more offerings in the Skincare/Beauty aisle. This week, The Bullseye will launch three exclusive brands that offer the luxury of a boutique label with the relief of a Target price tag: Marlowe, Mayfair Soap Foundry and You Are Amazing.

Marlowe is Target's version of quality skincare at wallet-friendly prices. The line has something for everyone (even men's products) with a lineup of body moisturizers, body butter, shave gel, beard oil and post-shave lotion, among other products. Prices range from $3.99 to $12.99.

Mayfair Soap Foundry is a modern twist on vintage British bath brands, bringing affordable luxury to women of all ages. Mayfair’s lavish sugar scrubs, bath salts, body soufflĂ©s, crèmes and bubble baths come in two luxurious scents—sea lily jasmine and grapefruit bergamot—and range in price from $2.99 to $8.99.

You Are Amazing is a fun-loving, boldly-scented bath and body brand created to give girls a positive start to each day. With vibrant scents like juicy grapefruit, lemon meringue, mango papaya and more, each product’s packaging communicates positive, empowering messaging to the women who use it. Prices range from $1.99 to $9.99.

To be honest, I think that Target's Skincare/Bath/Beauty section is already pretty crowded, so I'm a bit mystified as to why they'd introduce more brands into the mix. My best guess is that they are "road testing" these three labels, and whichever one "sticks" and does well will become a Target house brand (like Archer Farms in the Food aisle).

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