Target Announces Collab With SoulCycle

Several of you have written in to ask when Target will announce their next designer collaboration. Well Target did announce something today... but IMHO it's a big fat 'yawn'.

According to Racked, the indoor cycling chain is spinning off its clothing line into a capsule collection at Target, including $29 T-shirts and $49 hoodies with prominent Target and SoulCycle logos. By comparison, SoulCycle's official clothing line includes $64 tees, $128 sweatpants, and $158 sweatshirts.

Not only will SoulCycle's merchandise land in Target's aisles, but the two brands are also partnering up for a nationwide tour of free SoulCycle classes. A Bullseye View reports that Target and SoulCycle will launch a 10-city tour featuring special three-day weekend events—with complimentary classes taught by certified SoulCycle instructors—in the following markets:

Jan. 22–24: Washington D.C., Houston, Seattle
Jan. 29–31: Atlanta, Nashville, Denver
Feb. 5–7: Miami and Chicago
Feb. 12–14: Minneapolis and Los Angeles

Events are open to the public for six classes a day, but with the limited number of bikes, space is expected to fill up quickly. Visit Target.com or Target.com/SoulCycle to learn more and find out when registration is scheduled to open for each city’s event.