Jessica Alba to launch "Honest Beauty"

Racked reports that The Honest Company - Jessica Alba's startup now valued at $1 billion - is getting into the beauty biz. The brand, which is sold at Target and got its start with non-toxic, eco-friendly diapers, has expanded into other categories like household cleaning products, soap, lotions, and baby gear. Alba posted the news earlier this week, but the only detail she revealed is that Honest Beauty will launch this fall.

I assume that Honest Beauty will be sold at Target stores and on Target.com (just like all the other Honest brand products) but be sure to follow them on Facebook or on Instagram if want more updates on this upcoming line.