Monday, February 10, 2014

Who's Target's next guest designer? No one you've ever heard of...

Is the high-profile designer collab a thing of the past? Maybe, considering that Target's current collab is with the little known Peter Pilotto brand, and their next partnership is even more obscure. This time around, Target is turning to Pinterest for design inspiration. The retailer announced today that it's working on party-planning collections with a trio of "top pinners" on Pinterest — Joy Cho of Oh Joy!, Jan Halverson of Poppytalk and Kate Arends of Wit & Delight. The limited-edition products - to launch throughout 2014 - will include party décor, paper products and serving pieces.

“Pinterest is such a popular destination for entertaining inspiration, so we’re partnering with the platform’s top tastemakers to bring their inspiration to life through beautifully designed party collections,” stated Rick Gomez, Target's senior vice president of marketing.  “We are proud of Target’s pioneering efforts in the design space and this collaboration is the first-of-its-kind in retail.”

Cho's collection, inspired by a modern garden party, will debut online and in stores March 16. It will include everything from whimsical banners and sparkly party hats to gold-rimmed cups that range in price from $3 to $25. Halverson's collection will launch in June, followed by Arends' collection in September.

3 comments:

floating thru fields said...

I'm so excited about oh Joy's collection love her blog and design aesthetic! Love this collab I think it's a cool idea :)

Target Addict said...

Floating: glad you're a fan of Joy's - and am excited for her collection - as I'd never heard of any of these people before!

Heather said...

I love Oh Joy! and Wit & Delight so I'm very excited to hear about their collections for Target!