Is Meijer turning into Target?

Racked.com reports that Meijer - the Midwest grocery superstore - is becoming more fashion-focused. The chain has new apparel offerings plus an in-house "style team". It's also unveiled a a new website called "Meijer Style" (which, one could argue, is not unlike Target's site Target Style.)

To help spread the word, Meijer has taken out ads in national fashion mags including Marie Claire, Harper's Bazaar, and Elle. Also similar to Target, they plan to launch a Spring "lookbook" soon.