Tuesday, February 26, 2013
Target swimwear makes a splash in Sports Illustrated
The Bullseye is the sponsor of a 12-page "style guide" in the magazine - including buying tips and trends in swimwear - which Target officials insist is aimed at its women customers, as researchers claim that 18 million women read the SI swimsuit edition, or one-third of its total readership. "From a business standpoint, swim is a huge business for Target," Michelle Mesenburg, a market vice president at Target, told The New York Times. "We wanted to have something that was a little more innovative and not just an ad in the book."
The famed Sports Illustrated swimsuit edition was released on Feb. 12th, and Elle.com reports that the two Xhilaration bikinis shown here were modeled by Jessica Perez and Hannah Davis. For a full selection of the Target swimwear featured in the magazine, check out this special section on Target.com.