After disappointing sales on Target's multi-designer holiday collab, which the retailer launched in partnership Neiman Marcus, there was talk within the industry that the wildly successful high-low collaboration model had run it's course. "It's become very formulaic at this point," Mickey Boardman, editorial director of Paper magazine, had told the New York Post. "Everyone does them, and so they don't really seem as special. A sell-out collection from Gurung could be a shot in the arm the concept needs."
Business Insider speculates that it worked for two reasons. First, Gurung stayed true to his aesthetic, offering cheerful, youthful versions of the floral prints and patterns women have come to know and love in his high-end collection. And second, Target stayed true to their affordable pricing scheme with nearly offered for under $50.
Though many pieces of the Gurung collection did sell out quickly online, there are still a handful of dresses available on Target.com in larger sizes, and a quick spot check reveals that many of the shoes are still up for grabs. And as several of you have commented here on my blog, many stores are still well-stocked or have even replenished supplies in the last couple of days.