Thursday, February 28, 2013

Target expands Geek Squad in stores...

Target is adding tech-support services by Geek Squad to more of its stores, expanding a partnership with Best Buy that first launched last year. The Bullseye - which started putting Geek Squad agents in 20 stores in Denver last October - extended the test to 20 stores in Kansas City, Mo., last week based on positive feedback.

"Future partnership plans will be determined following the results of these tests," said Kathee Teija, Target's vice president of merchandising and supply chain, during the company's fourth-quarter earnings call this week. The partnership appears to be a success for both Target and Best Buy. Target wants to "focus on service as a value-added differentiator" in the ultra-competitive electronics category, Tesija said, so adding Geek Squad tech support certainly fits the bill. And for Best Buy, it's another way to expand its Geek Squad brand and service offerings beyond the retailer's own brick-and-mortar stores.

1 comment:

tina said...

I know that this has nothing to do with Target, but I hate Best Buy with a passion. Worst customer service ever. They lost my iPod (when they first came out and were very expensive)when I took it in for a repair, told me they would not replace it and told me not to "get hysterical" when I started questioning what happened. They took 2 months to fix my computer. When I picked it up, I looked through the folder of paperwork and saw a post-it with the message "forgot about this --Fix asap" with a date that was 2 days before I picked it up. If Geek Squad has anything to do with that, then no thank you!