Tuesday, August 17, 2010

Target's Trippy Light Show/Fashion Show

Target and uber-hip NY hotel The Standard are teaming up for a one-of-a-kind light and fashion show. Dubbed “The Target Kaleidoscopic Fashion Spectacular,” the show is scheduled for tomorrow night, Wednesday August 18th at 9pm EST. The event will showcase Target’s men’s and women’s Fall 2010 collections from house brands like Mossimo, Merona, Converse One Star, Xhilaration, Pure Energy and Liz Lange for Target.

Described as “Part fashion show, part light show," the event will bring the southern façade of The Standard alive. In 155 rooms, 66 dancers dressed in the latest styles will perform dazzling choreography synchronized with fast-paced lighting patterns set to an original music score. A simultaneous presentation will take place at the street level where models wearing 25 of the hottest looks from the fall Target lineup will appear in a nine-room replica stage that mirrors the windows of the hotel. Shown here (from Target's web site) is an artist's rendering of the upcoming event.

Immediately after the show guests will be able to log on to Target.com to pre-order select fall fashions. The event is free and open to the public and guests are invited to experience the show live at viewing parties in the surrounding neighborhood on Little W 12th Street (between Washington Street and 10th Ave). And, for those not able to be in NYC to experience the event in person, you can watch the live-streaming broadcast on Target’s Facebook page at Target.com/spectacular.

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