Tuesday, April 8, 2008

Tuesday's Rant: Why I’m jealous of Target Australia

Last week I blogged about how Target Australia (which is the same in name only, as the two corporations are not affiliated with each other) nabbed Zac Posen as their newest guest designer. Now I find out that they’ve also snagged Collette Dinningan (pictured here) to design an exclusive limited collection of lingerie, debuting April 17th. Here is an excerpt from the official press release:
"Internationally acclaimed Australian designer, Collette Dinnigan, has collaborated with Target Australia to launch a range of intimate apparel named ‘Wild Hearts’. The collection combines Collette’s uniquely delicate design sensibility with her signature attention to detail to create a collection of beautifully designed lingerie that fits every woman’s needs.

Collette Dinnigan has dedicated her life to designing exquisite garments for women and has dressed some of Hollywood’s most glamourous and talented such as Charlize Theron, Angelina Jolie, Naomi Watts, Kate Bosworth and Halle Berry.

The Wild Hearts for Target collection features Collette’s distinctive style including delicate and feminine designs mixed with decadent silk, which is a first for lingerie at Target. Every piece of the collection will feature an exclusive ‘Collette Dinnigan for Target – Wild hearts’ swing tag and hanger and will be packaged in an elegant Collette Dinnigan for Target carrier bag."

Click here to see the Wild Hearts line, as well as sneak a peek at Zac Posen’s designs. But my rant is: why can’t Target US hire great designers like this for their own capsule collections?? Sure, the Go International line is OK, but certainly not as grand in scale and scope as what the Australians are doing. Surely Target US could hire better, more upscale talent.

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