Thursday, April 3, 2008

Cheap & Chic, Part Deux

Last week I blogged about wannabee imitators stealing Target’s thunder. Now I’ve found this New York Times article echoing the same theme. What I find interesting is that they cite two Target “repeats” I was not aware of: first, Gap is apparently introducing a clothing line by Patrick Robinson, who already did a capsule collection for the Go International line of designer wear at Target last summer. And it looks like Old Navy is now turning to the 1990s phenomenon Todd Oldham -- who designed a dorm-themed back-to-school collection for Target several years back -- to try to promote its hipper new image. So again, two competitors are copying Target, this time by hiring talent already tapped by Target several seasons ago.

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