Saturday, April 12, 2008

Target’s mystery designer identified… sort of.

To pick up from yesterday’s post: I’ve found additional info on the “mystery designer” who’s launching a collection at Target next week. It is NOT Richard Chai (who helped launch Marc by Marc Jacobs and revived TSE Cashmere) as was reported by Glamour’s Slaves to Fashion blog. Rather, it's been designed in-house, which is why they’re calling it the “Private Label Collection”. The collection includes “a variety of updated wardrobe staples including long boyfriend blazers, printed tunics, wide-leg trousers and cowl-neck printed tees. Additional standout pieces include a long linen vest, satin romper, mod shift dress with circle pockets, square-neck kimono sleeve top and foil printed metallic swimsuits”. It sounds as if they will introduce new pieces every few weeks, and rotate each “capsule collection” on a monthly basis.

Now I happened upon the Private Label Collection at Target yesterday by accident, when I was shopping on my lunch break. I guess that although the line isn’t slated to debut until Monday, this particular store put out the clothes early. Without giving too much away, my take on the collection will be part of next Tuesday’s “Rant”. In the meantime, check out this post from The Budget Fashionista about Target’s future plans for designer lines.

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