More troubles for Target: this time with Gift Cards

Target has another problem on its hands this holiday shopping season. Separate from the data breach that affected some 40 million people who shopped at the retailer between November 27 and December 15, Fox News is reporting that thousands of gift cards sold over the holidays weren't properly activated. As a result, some gift card recipients are left rankled after finding out their present was worth about as much as a lump of coal at the register.

A source confirmed that cashiers scanned the wrong code on the cards, and that the mistake could impact up to 40,000 gift cards sold across the country. This latest black eye for the bulls-eye brand has caused headaches for customers and store employees alike as shoppers tried to spend their holiday cash only to find out their gift cards weren't properly processed at checkout and had no value.

A Target spokesperson said company is aware that some gift cards weren't activated correctly; however, they say customers can go to the guest services desk or call the number on the back of the card for help. Unfortunately, the same call volume issues that hit the retailer after the data breach seemed to extend to that phone number as well. When Fox 9 called the number, a recording stated, "We're sorry, but we are extremely busy. So, the wait to speak to a team member is much longer than usual. If your question is urgent, please stay on the line. Otherwise, you may want to call back in a bit."

Target's brand takes a big hit after security breach...

Famed investor Warren Buffet once said "It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you'll do things differently." With Target, the retailer is finding that its response to the massive security breach a few weeks ago is falling flat with consumers.

CBS News reports that Target's brand has plunged in perception, according to YouGov's BrandIndex, which taps into an online panel of 2.5 million people to measure how consumers rate corporate reputations. In the days following the company's disclosure of the hack, Target's brand plunged by 35 points on BrandIndex's scale, which ranges from a high of 100 to a low of -100. That means that Target's brand score dropped to -9 on Dec. 20, from 26 points the week before the security breach was announced.

If that's not bad enough, Target has gone further into the red, despite a discount offer last weekend and efforts by the retailer to staff up call centers and to reach out to customers. The company's BrandIndex score stood at -19 on Dec. 23. Despite the 10 percent discount and the offer of free credit monitoring, "the retailer has reached its lowest consumer perception point since at least June 2007," said BrandIndex managing director Ted Marzilli. "This also marks the first time since that same time that Target has had more negative perception than positive perception."

Makeup tips from Napoleaon Perdis...

Napoleon Perdis - the makeup artist behind the NP Set cosmetics line available exclusively at Target - recently shared his top 3 makeup tips with Harper's Bazaar. Click here to learn his secrets to having sculpted cheekbones, wider eyes, and fuller lips in minutes.

Holiday creep hits Target...

I've written about "holiday creep" many times on my blog before: how Target barely gets over one holiday without moving to another. And consistent with last year, Target already has Valentine's Day merchandise out just a few days after Christmas, as shown by this heart-themed endcap I spied in the Baby Department yesterday.

Double-Take: Ballard Designs vs. Target

It's time for another double-take, where we take one item from the Bullseye and pair it up with a lookalike designer piece. Here we have two very similar rustic bar stools, which could also double as a small end table. But one of these chic seats is the "Allen" style by Ballard Designs and will set you back $149, whereas the other is the "Dakota" style (at Target) and costs only $67.99 (currently on sale from $79.99). Which one is which? The answer appears in the comments section below.

Target's post-holiday sale

Good morning readers! I hope you all had a wonderful holiday. Are you up and out already this morning hitting the post-Christmas sales? I am not - and more on that in a sec - but if you're game, Target's after-Christmas clearance started this morning at 7am. I perused their new ad (posted online) this morning, and it seems like pretty standard fare, including half-off all holiday decor, wrapping paper and ribbon, and lots of storage products to store all those ornaments and decorations. They also have deals on electronics - including TVs and game systems - as well as 40% off all winter clothing, boots, and slippers.

As for me: I don't shop Target the day after Christmas because I find that if you wait a couple of days - to say the 27th or 28th - you get a better selection. Think about it: it takes stores at least a day to get all those Christmas returns back on the racks. Target was already pretty picked over in the days leading up to Christmas, so I prefer to let the holiday returns trickle in to have more to choose from. 

The Target backlash continues...

The backlash against Target continues, and now it's not just all about the massive security breach that affected the retailer over Black Friday weekend.

While Target offered a "10% off weekend" to try to lure shoppers back to stores, I heard on NPR this morning that sales were still down 3-4%. Not good news for a major retailer during the Holiday season.

Also: JP Morgan Chase, the largest bank in the United States, told customers on Saturday that they would be limited to $100 in cash withdrawals and $300 in total purchases per day if they had used Chase debit cards at Target during the recent security breach. While the limit does not apply to Chase credit cards, many news outlets interviewed affected customers over the weekend who were not happy about the limits placed on their debit cards in the last few days before Christmas.

And finally: Beyonce has no love for the Bullseye at the moment. Business Insider reports the pop star (shown here) walked through a Walmart store in Tewksbury, Mass., on Friday night, announcing that everyone there would get a $50 gift card. With 750 customers, the tab came to $37,500. Beyoncé was sending Target a message: Boycott my new album and I'll give my love and dollars to a competitor.

The controversy surrounds the release of Beyoncé's latest album, "XO." On Dec. 13, Beyoncé surprised fans and brick-and-mortar retailers with the sudden release of the album only at Apple's iTunes store for the first week. The 14-track, 17-video digital album was priced at $15.99. The album became an overnight bestseller, with more than 1 million copies sold so far. But some retailers, such as Target and Amazon, were not amused by her one-week exclusive deal with Apple, and have refused to carry the album as a result.