Target + TOMS Teaming Up On Holiday Gifts

Target + TOMS is about to light up the holiday season with Apple Watch bands and exclusive iPhone cases that give back. Starting Oct. 8, with every TOMS case for iPhone or band for Apple Watch you purchase, TOMS will help bring solar light to a person in need. (And the need is real—about 1.2 billion people worldwide lack access to safe, reliable electricity). So you can feel good about adding some new bling to your favorite Apple devices—all while literally brightening someone’s day. Plus, Target REDcard holders will be able to shop the collection online a week early.

And the designs? They have a story of their own. “The watchbands are inspired by the bracelets I have collected throughout my travels,” says TOMS founder Blake Mycoskie. “They are reminders of the places I have visited and the individuals I have met along the way. Like these bracelets, my hope is that the TOMS Band for Apple Watch will serve as a daily reminder to make a positive impact on another person’s life.”

You can check out more preview pics here on A Bullseye View. Target + TOMS will debut on Oct. 8th, but Target REDcard holders can shop the collection starting Oct. 1 on Target.com.