Friday, March 15, 2013

Target adds two kitchen brands to their plate

Target announced an agreement yesterday to buy both  Chef's Catalog and assets of in two separate transactions. Financial terms were not disclosed.

Chef's Catalog, founded in 1979, is an online site that sells cookware, bake ware, kitchen tools and other accessories under such brands as Cuisinart, Le Creuset and KitchenAid., founded in 1998, offers more than 30,000 products for the kitchen and operates different online stores under such names as Calphalon, Rachael Ray, and Food Network.

"We know consumers are increasingly looking online for cooking solutions to make their lives easier - from utensil and cookware, to recipes," said Casey Carl, senior vice president of enterprise strategy at Target, in a statement. "These strategic transactions provide us a great way to address this growing opportunity and will offer expanded online options for our guests."

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