Target is partnering with food personality Andrew Zimmern, host of the Travel Channel's Bizarre Foods show, for its SuperTarget Meal Adventure Guide.
The guide will be a series of recipes and meal ideas provided by Zimmern. It will incorporate products from Target's private label brand, Archer Farms, which includes some 2,000 products across a variety of categories. Additionally, the guide will feature recipes that use other ingredients stocked at SuperTarget deli, dairy, organic produce and bakery departments.
"Andrew will show our guests how to combine the fresh, flavorful food found at SuperTarget to bring unique meals to the dinner table," Greg Dupler, svp-merchandising at Target, Minneapolis, said in a statement. "With his expertise our guests will now have the opportunity to try new recipes that they may not have thought of before."
Zimmern's recipes will begin appearing on cards in SuperTarget stores in July, and will also be available online at Target.com.