Wednesday, March 2, 2016
Target Announces New Collab with Marimekko
“When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” said Julie Guggemos, senior vice president, product design and development, Target. “For our spring collaboration, that brought us all the way to Finland! We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited-edition collection in just a few short weeks.”
Marimekko for Target will feature more than 200 print-centric pieces that span outdoor décor, furniture and entertaining essentials, as well as beach and swimwear for women and girls. The collection also features a number of firsts for Marimekko, including the bocce ball sets and parachutes. And best of all, most pieces will be priced under $50.
According to A Bullseye View, Marimekko was founded in post-World War II Finland by Armi Ratia to bring color and cheer back to the country. Armi asked a few of her artist friends to create avant-garde prints for her husband’s oil-cloth printing factory. But people wanted to wear the bold prints and colors and that is how Marimekko – meaning Mary’s dress – was born. Since then, Marimekko’s prints have appeared on everyone from Jacqueline Kennedy (she wore a Marimekko dress on the cover of Sports Illustrated in 1960, causing an international sensation) to Sarah Jessica Parker.
Marimekko for Target will be available at all Target stores and Target.com April 17th. Prices will range from $7.99 for sunscreen to $499.99 for a paddle board, but most items are under $50.