Friday, March 4, 2016

New at Target: Sonia Kashuk's Knock Out Beauty

When women wear her makeup, Sonia Kashuk wants them to feel women feel confident, empowered and ready to take on the world. With that notion and the inspiration of women as the ultimate fighters, Knock Out Beauty came to life. Partnering with female artist Dana Louise Kirkpatrick, Sonia has created a new collection for Spring 2016 intended to advocate, inspire and transform women everywhere. The limited-edition line includes brush sets, cosmetics and accessories, all covered in Dana Louise's brilliantly-designed artwork and empowering words.

The packaging is certainly a departure from Sonia's past offerings, and has a punk-rock feel to it. And the colors are either crazy bright (like the vivid blue nailcolor dubbed 'Roll With the Punches', and a matte red lipstick called 'Power Punch') or super neutral (like the pale palette in her new Knock Out Beauty Eyeshadow Box for $24.99).

Sonia Kashuk’s spring collection will be available in Target stores and on beginning the week of March 7th, with prices ranging from $4.79 - $39.99.

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