Monday, January 19, 2015

Back at Target: The Great Save

"The Great Save" (or whatever Target is calling it these days) is back, taking up the space usually reserved for seasonal merchandise. Target introduced the concept back in 2010 in order to set up a "warehouse-club experience" in stores, similar to Costco or Sam's Club. The intent is to draw more store traffic with deals on necessities, and offerings include a selection of bulk-packaged, family size, and bonus pack items from brand names like Pepsi, Huggies, Lysol, etc. This promotion usually sticks around until late February, when Target swaps it out for their Garden & Patio section.

I didn't cover this section last year, but oddly enough it looks like Target is using the exact same signage they did in 2013. In fact, my snapshot from 2 years ago and today (shown here) are almost identical.


Critifur said...

Just as interesting, at my local Target, they set up the Garden & Patio section and my first reaction was that is was identical to last years's. The same designs and colors.

Target Addict said...

Critifur: I wonder if this is Target's attempt to cut corners and save costs - ? Similarly, I have read several negative comments on about woment's clothing (C9 by Champion and Merona brands in particular) that are of lesser quality than they used to be.