Wednesday, January 21, 2015

Coming Soon to Target: AVA & VIV

Target has just announced the debut of a new plus-size line called AVA & VIV. Arriving next month, the line is designed by Target’s uber chic in-house design team and features stylish basics along with trend-driven statement pieces that fashionistas will love. Similar to Target’s other apparel lines, AVA & VIV will be updated monthly, with prices ranging from $10 to $79.99.

“Target is synonymous with great design, and with the launch of AVA & VIV, we’re stepping up our fashion game for our Plus-size guests,” said Stacia Andersen, senior vice president, merchandising, apparel and accessories, Target. “From stylish original prints to the attention to detail and fit, this line is meant to impress and we can’t wait to share it with our guests.

In anticipation of the launch, Target invited top fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg (shown here) to its headquarters in Minneapolis to preview the line. Not only did they get a sneak peek of AVA & VIV, these trend-setting gals had a chance to offer their stylish two cents on designs that were in progress for the fall. If Chastity's name sounds familiar, it's because she's the blogger who publicly boycotted Target's Altuzarra collection when it failed to include plus sizing. More recently, she shared her support of the decision to include larger sizes in the brand's Lilly Pulitzer collaboration.

To preview AVA & VIV - plus hear the blogger's commentary on the new line - check out this video on A Bullseye View. AVA & VIV will hit all Target stores in mid-February through March. The line will be available on on Feb. 22. 

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