Some people are addicted to love.
Others are addicted to drugs.
I'm addicted to Target. Seriously....
Saturday, September 22, 2012
Target plans to sidestep holiday price wars...
Don't expect crazy markdown sales at Target when you shop for gifts this holiday season. According to Business Insider, the Bullseye will opt out of the price wars during the biggest shopping season of the year. And if that means it loses sales to rival chains, that's OK by Target.
"We're not interested in driving sales for the sake of sales, so you might see us lag competitors in terms of comp-store sales increases," said John Mulligan, executive vice president and CFO of Target, during Goldman Sachs' Global Retailing Conference last week. Instead, Target is playing up the first half of its "expect more, pay less," slogan this holiday season, most notably with their upcoming CFDA designer-collab with Neiman Marcus. "The Neiman Marcus partnership brings something that's about fashion and differentiation, which is how we compete in the marketplace, and not focus so much on the lowest price of a 44-inch television."