Thursday, September 6, 2012

Cherokee Acquires Liz Lange Maternity

Businesswire is reporting that Cherokee Inc. has acquired Liz Lange Maternity, previously sold exclusively at Target. 

Liz Lange, Founder and Creative Director of Liz Lange Maternity®, commented, “We are thrilled to become a part of the Cherokee family and work directly with the Cherokee Group management team to expand the reach of our brand to expecting moms around the world.”

Reading in between the lines, I assume this deal allows Liz Lange Maternity to expand to other markets.  I thought that the Cherokee brand was limited to Target, but it turns out the company has also license agreements with Tesco (in the U.K., Ireland and certain Central European countries), Zellers (in Canada), and RT-Mart (in China) among other retailers worldwide.

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