Friday, March 6, 2015
Target To Focus On Millennials...
The Wall Street Journal, citing people familiar with the matter, reported that boosting the Minneapolis-based chain's grocery business has become a new focus for CEO Brian Cornell. He also wants to hire a new grocery chief, someone with outside experience in the area.
According to the Journal, Target will focus on seven categories: yogurt and granola; coffee and tea; candy; snacks; beer and wine; and fresh meat. Target isn't abandoning other foods, but those seven will get more attention in marketing and displays.
The company also is offering a broader lineup of organic and gluten-free options. These changes are focused on targeting millennial buyers, whose tastes run decidedly different than earlier generations.