only offered online and is not available in Target stores. From the online comments, the reviews are overwhelmingly positive, and it looks like this brand debuted about 3-4 months ago.
I ordered this dress (shown) and found it to be true to size and well made. In fact, I thought the construction was superior to other Target in-house brands (like Merona and Mossimo) with better fabrics and more substantial zippers and fasteners. This particular dress I returned only because the "lace" overlay is crocheted and I was afraid I'd snag it too easily. I did keep the denim dress I ordered, and also have a couple more styles on the way. My one complaint, though, is that it seems like many sizes are sold out, and it doesn't look like Target will be restocking them.