CNN Money, Target has a new, more liberal return policy that will allow customers to return certain store-branded items up to one year after the date of purchase. Previously, the limit to receive a full refund was 90 days.
The policy covers brands owned exclusively by Target, including clothing lines Cherokee, Merona, Mossimo and C9 by Champion, as well as packaged foods by Archer Farms, kitchen goods by Chefmate and baby products by Circo. It also applies to brands designed or distributed by Target, such as the maternity line by Liz Lange and cosmetic products by Sonia Kashuk.
Target's return policy states that most unopened items in new condition will receive a refund or exchange. The retailer has also extended the amount of time customers have to return items purchased as part of its gift registry program to one-year from 90 days. Target offers gift registries for new babies, weddings and graduations.
The goal is to offer a shopping experience that's "inspiring and rooted in ease," said Target's chief merchandizing officer Kathee Tesija. "Our enhanced return policy offers our guests convenience we think they'll appreciate," said Tesija.