Wednesday, January 16, 2013

Target launches 6 exclusive online-only brands

Target has debuted six new online-only brands, exclusively available on “We’re excited about these new brands and how they’re helping us further differentiate from other online retailers,” says Theresa Schmidt, a Target divisional merchandise manager. “We know our guests are increasingly connected and are shopping online more, so we wanted to offer guests something new, unique and unexpected.”

The brands are as follows:

TOO by Blu DotRooted in simple design and sophisticated silhouettes, this is a collection of modern décor with a sense of humor. With versatility, boldness and attention, the collection adds unexpected detail to every room in your home.

Labworks: This dynamic contemporary line of daring designs in missy, plus and petite sizes can only be found on With a strong point of view, this confident collection of women’s ready-to-wear pushes boundaries for the stylish and polished fashion fan.

Boho Boutique Set your spirit free with an airy assortment of bedding, table linens, curtains, shower curtains and more. The whimsical prints and patterns are complemented by bold texture and materials.

Zutano BlueAfter being uninspired by children’s clothing for her newborn daughter, European designer Uli Belenky founded Zutano. Today, Uli is happy to bring her playful patterns to Zutano Blue, an exclusive collection of clothing, bedding and décor that celebrates the spirit of childhood.

MudHutGo global with the bold textures, vibrant motifs and saturated hues of Africa, Asia and Latin America in this eclectic collection of bedding, textiles and home accessories. Inspired by their South African childhoods, a the brother-and-sister designing duo hope to bring the whole world into your home.

And finally, Room 365: (shown here, and which I think looks an awful lot like Dwell Studio) A collection of bed and bath furnishings for both adults and infants in eye-catching colors and bold prints. Chic details - like modern prints and crisp colors - transition from season to season.


Target Addict said...

PS: the Labworks line has some interesting items, and the entire Winter collection seems to be on clearance, too!

Shelley said...
This comment has been removed by the author.
Shelley said...

I have this
but it is from dwell last year.

Critifur said...

When did these get launched, because I only stumbled onto the TOO line by chance. Everything in the line was on sale when I found it and still is. I am gonna wait a bit longer for lower prices on a table I want.

Target Addict said...

Critifur: I don't know when it got launched. But I agree: it's like it was introduced and Target forgot to tell anyone about it, and now it's all on sale!