With the Obama administration coming out in support of marriage equality earlier this month, Target has stepped up to the plate by launching a charitable T-shirt line in support of gay pride. Pictured is one of the 10 different designs, which will only be sold online on Target.com (and not in stores). Two of the designs - including the ‘Love is Love’ shirt shown here - were designed by singer Gwen Stefani. Each T-shirt sells for $12.99, and all proceeds up to ($120,000) will be donated to the Family Equality Council.
Of course, this move by the Bullseye doesn't come without controversy, especially since Target already faced a boycott two years ago when it donated $150,000 in support of anti-gay Republican Tom Emmer of Minnesota. Now the backlash comes from the other side, as Conservative groups that claim to support families are outraged that Target is selling these shirts in support of Gay Pride Month (in June).