Friday, April 20, 2012

A Method to their madness...

As regular readers of my blog should already know, I am a huge fan of Method products.  Just over a decade ago, the brand's co-founders Eric Ryan and Adam Lowry revolutionized the world of cleaning. They developed effective products derived from non-toxic ingredients (no more bleach or phosphates) that are beautifully designed (no more hiding bottles under the sink) and also smell delicious (no more fake pine scent!).

The duo managed to make cleaning products cool. With a focus on product design and innovation, their stylish line of cleaners doesn’t sacrifice on performance.  Plus, Method products are better for the health of people, pets, and the environment.

The San Francisco-based company sold its first product back in 2001, and today Method is proudly displayed everywhere from bathroom countertops to Target shelves. This year, Method launched their first global brand campaign - dubbed “Clean Happy” - with a colorful, quirky music video set to the song “Young Blood” by indie rock band The Naked and Famous. Check it out below:

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