Wednesday, April 4, 2012

Coming soon: The Shops at Target

With Jason Wu on the way out of stores, Target is now hyping their new designer collaboration, as was evident in this feature story from yesterday's USA Today. As I first told you back in January, the Bullseye has teamed up with trendy shops from across the country to create affordable limited-edition goods for The Shops at Target.

"The idea came from the fact that we have a lot of people who are out shopping the world all the time, looking for great new ideas, designers, trends," says Target's Home Division senior vice president Stacia Andersen. "As every single group would come back, they would keep saying, 'When you go to Miami, you have to go to The Webster!' or 'Have you been to Connecticut? You have to see Privet House!' It just kept coming back to these shops that we visited and how well-curated they were and how visionary the shop owners were."

And, the opportunity for these small-business owners to showcase their wares on a national level was a dream come true. "As soon as they approached me, I knew already that it was going to be such an amazing experience," says Laure Heriard Dubreuil, owner of The Webster, which will offer more than 200 exclusive accessories and apparel pieces for women, men and children. "I wanted to share so much with them and learn so much from their point of view and the way they work. I think they're extremely dynamite."

In addition to The Webster and Privet House, the other shops include Cos Bar, Polka Dog Bakery, and The Candy Store.  Shown here is one of Target's offerings from high-end Miami boutique The Webster: a wallet-friendly shift dress for just $40.  The Shops at Target debuts in stores on May 6th.

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