Target is attempting to woo customers tired of Victoria's Secret's push-up bras and sexy supermodel image. Its new brand will come in a broad range of sizes and its marketing campaign will feature women "in all different shapes and sizes." The company is also launching Stars Above, a pajama brand, and Colsie, a brand for teens to rival Pink.
Victoria's Secret, owned by L Brands, is still the biggest player in the lingerie business, but it has bled market share lately. The company has lost 3.8 million customers over the two past years to rivals like Amazon and Aerie.
5 comments:
well, i hope their sizing does improve. ive literally never bought a bra from target, they have nothing that fits me. granted, ive not bought a bra in store for about 12 years now. i have to order from the UK. they do a better job through email to get me the right size than any store ever has, including VS. the want to size you for bras they have in store. and they're always wrong.
this means this brand would have to have much wider sizing. like 36GG. or else they're just more crap.
yeah, it doesnt look like thats the case. it looks like standard store sizing. it seems stores will sometimes have bigger cups, but never in smaller band sizes.
these companies dont seem to even understand how bras and breasts work. not all people with big boobs are plus sized in body. how lucky for us.
@Ericka Aspiegirl, Target is advertising the new Auden brand as "Intimates in 32AA-46G". That said, I'm assuming they will stock more "standard sizes" in store, and you'd have to go online to their site to get some of the larger (or smaller) sizes. I'll be blogging a bit more about this brand tomorrow, FYI.
The online seems limited to 32DD as the largest cup for a small band, LAME!
@Target Addict
yeah that figures. once again a girl cant possibly try it on before bringing it home...
looking forward to it!
@zerodoll - online sucks too then!
bravissimo it is!
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