According to The Star-Tribune, this new line – which has a modern, minimalist look – is a continuation of Target's strategy to revamp its collection of store brands on everything from housewares to fashion. Target has introduced more than a dozen house brands in the past 18 months.
Prologue is “very urban and very simple,” says Target spokeswoman Jessica Carlson. Looking at the preview pics, the line definitely has a very modern, clean aesthetic. And unlike some of their other recent apparel launches, Prologue doesn’t include accessories (such as shoes or jewelry) and not all plus-sizes are available in stores.
Similar to what they do with the Who What Wear brand, Target says its strategy with Prologue is to bring new styles to market every four to eight weeks. According to Elle.com, this new collab is as good as Zara, but cheaper.
For more insights on this new brand, check out this article on A Bullseye View. Prologue will be available starting this Friday, Sept. 14, in select Target stores and on Target.com. Prices range from just $12.99 to $49.99, and will be available in sizes 0-16, with many pieces up to 26W available online.
3 comments:
in stores now
I bought a shirt
Yes Kate! Prologue has already arrived in some stores, and I actually saw it yesterday and will be posting my review of it today. Unfortunately, I wasn't impressed :-(
going to read it now
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