Coming Soon to Target: Casper

Casper - the company known for disrupting the sleep industry and shipping obsessively-engineered mattresses right to your door - is coming to Target. In just three years, they’ve built a cult following of happy sleepers by reimagining sleep from the ground up. Their award-winning research and development team creates everything from mattresses and bases (sans box springs) to airy sheets and a unique pillow-in-a-pillow, and they’ve earned some serious accolades along the way.

According to A Bullseye View, by teaming up with Target, Casper will be able to reach even more soon-to-be-happy sleepers.

“Since our launch online three years ago, we’ve seen a huge demand from customers who want to experience the Casper brand in person,” says Philip Krim, CEO and co-founder of Casper. “Partnering with Target allows us to bring Casper products directly to consumers in-store on a national scale. Target shares our mission of championing sleep as an essential pillar of wellness, as well as our pursuit of an unparalleled customer journey.”

Casper hits Target's website (with select products in some stores) on June 18, but in the meantime, you can preview the selection here on Target.com