Friday, August 14, 2015

New at Target: Andre Walker Haircare

As curly-girls know all too well, finding products that define every twist and bounce without trying to control them can be hard. That's why Target is pairing up with Oprah’s longtime hairstylist, Andre Walker, to bring you a line of products that put the “ooo!” back in hairdo.

“Target is always looking for opportunities to bring our guests salon-quality brands and products they can’t find anywhere else,” said Christina Hennington, senior vice president, Health and Beauty, at Target. “As we continue to focus on expanding our multiethnic beauty assortment, we’re excited to partner with Andre Walker to bring the Gold System exclusively to Target.”

According to A Bullseye View, Andre is taking his talents to the masses with the newly enhanced Gold System, a range of products for curly and textured locks. Items include Beautiful Curls Styling Crème, Ultimate Moisture Sulfate-Free Shampoo, TKO ("Total Keratin Obsession”) Ultimate Moisture Conditioner and Beautiful Kinks Styling Crème Gelee, all infused with good-for-hair ingredients like ultra-rich African Mongongo Oil and Moroccan Argan Oil.

“It has always been my passion to help individuals make peace with their own unique hair type, and my newly enhanced Gold System gives everyone the freedom to wear and style their hair as they choose,” said Andre. “Target is one of my favorite places to shop for beauty products and I’m thrilled to be introducing my new collection to their guests this fall.”

1 comment:

Amalthea said...

I'm really hoping they have this in ALL Targets this time. I remember they had the line for multi-textured hair called Hair Rules, but it was in "Selected locations", i.e. urban cities & ones very close to them. It was a great line, but it was a challenge to find stores near me to get it!

If it's a line for different types of hair, wouldn't it have a better chance of being tested out in more stores than the one type?