Converse first began selling its shoes back in 1917 and has since sold over one billion pairs, marketing them to sports stars, rock stars and young people. And the brand has held onto its appeal with the cool kids. Converse sales have increased by 16% to nearly $1.7 billion in fiscal 2014.
Converse says retailers selling imitation shoes have caused it "substantial and irreparable injury" by eroding its famous brand name and confusing consumers. As shown here, Walmart's version are almost identical except for being marketed under their in-house "Faded Glory" brand. Walmart's version are also only $12, whereas "real" Converse sneakers go for around $50.
Target, on the other hand, has had a licensing agreement with Converse for years with the "Converse One Star" brand in stores and online. Target's version of the popular kicks retail for a bit less than Converse All Stars, at $30-40 a pair.
1 comment:
Except the "Faded Glory" brand shown is from Wally World, I think. We get the gist, though.
I think the whole thing is kinda dumb, actually. The whole point of discount/big box stores is to let us commoners find "the look for less", right? I mean, they aren't stealing the Logo or anything. When we can afford the real thing, we'll buy it. Til then we're keeping the style in the forefront for those who care to buy the name brand.
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