The viral sensation of #TargetBalling...

Heard of #TargetBalling before? Neither had I. But I'm sure you've noticed noticed those big red balls, which are actually called bollards, outside the entrance of many Target stores. While they have an important practical purpose - by protecting shoppers from runaway carts - lately they’ve served a more social function.

Husband and wife team of Cullen (the star) and Katie (the shutterbug) invented #TargetBalling, which you can check out on their Instagram and Facebook pages. Huge fans of Target and a constant fixture at their local store, this hilarious duo has been making over the Target balls in entertaining ways, documenting every step along the way with selfies (as shown here). A Bullseye View recently talked to the couple, and you can read the full interview here.